Perceptions of risk and utility in the 4.0 economy

by Arturo Sanchez Sanchez, Javier Carreón, Cruz Garcia Lirios

The reader will notice that e-commerce, representative of the 4.0 economy, is gestated from the perceived utility and the expectation of risk. Both coexist as determinants of buying and selling decisions, as well as of the intensive use of technologies, devices and electronic networks. The exploratory factorial structures that the book presents as a result of research in Latin contexts are the beginning of the study of the fusion between technology...

• Format: Paperback
• Language: English
• ISBN: B0CKKYG6B4
• ISBN13: 9786206545576
• Release Date: October 2023
• Publisher: Our Knowledge Publishing
• Length: 60 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"