Perceived Risks Associated with Premium Private Label Brands

by Justin Beneke

This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384336379X
• ISBN13: 9783843363792
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 60 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"