People Love You: The Real Secret to Delivering Legendary Customer Experiences

by Jeb Blount

Book Overview

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers...

• Format: Hardcover
• Language: English
• ISBN: 1118433246
• ISBN13: 9781118433249
• Release Date: February 2013
• Publisher: Wiley
• Length: 192 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.8" x 5.8" x 8.6"