Open Innovation: New Product Development Essentials from the Pdma

by Abbie Griffin, Serdar S. Durmusoglu, Charles H. Noble

A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118770773
• ISBN13: 9781118770771
• Release Date: October 2014
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"