Paytville: Paytville: The Ups and Downs of a TV Viewer Life in Latin America

By Grupo Troiano

Social class is an important factor in how people consume television. After strong economic growth in Latin America over the last period, a new class of consumers has emerged, joining the media market for the first time and eliciting bewilderment from most researchers in the business and academic worlds alike. Grupo Troiano is a Brazilian-based brand consulting firm which has dedicated years of experience helping various enterprises better understand the Latin American settings. This book is the result of extensive in-person anthropological interviews with hundreds of familias in various South American countries. The conclusions summarized in this easy-to-read illustrated summary paints a new perspective in how the rich and the poor live and consume media in these emergent markets.

• Format: Paperback
• Language: English
• ISBN: 1500133507
• ISBN13: 9781500133504
• Release Date: June 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 70 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 8.5" x 8.5"