Paul Rand: Modernist Designer

by Paul Rand, Nathan Garland, Steven Heller, et al.

We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1890761036
• ISBN13: 9781890761035
• Release Date: November 2003
• Publisher: Center for Art and Visual Culture, University
• Length: 34 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"

Customer Reviews

Paul Rand: Modernist designer

Firstly, Derek Birdsall had no hand in the book, unfortunately. Nevertheless, the book contains an excellent range of essays on his life and work that give an insight not often achieved in such publications. A strongly recommended read.

uh, 34 pages?

Sorry to not be reviewing, but asking a question. This book isn't really 34 pages, is it (as it says in the details section)?

Modernist Design

This book, more than any other, will carry the reader into not only the work, but also the life of legendary designer, Paul Rand. The essays, written by some of today's leading designers and critics, give you an overview of his accomplishments and contributions to the practice of design. Whereas other books largely focus on his work, this book comes to life through tributes from friends and family which outline how great of an impact Rand truly had on our world. Finally, dialogues between Rand and others [in his own words] offer the most honest glimpse into Rand. In addition to this exhaustive account of Rand himself, the book includes beautiful photographs of his work and a timeline of his career for reference. This book should not be overlooked by anyone serious about graphic design or anyone who is intrigued by the work of Paul Rand.

Paul Rand: Modernist Designer

After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design.Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known.Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.