Paul Lazarsfeld and the Origins of Communications Research

by Hynek Jerabek

Book Overview

The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld's radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld's Viennese radio research, especially the world's first extensive audience research - RAVAG study (1931) - is entirely new information for English speaking scholars. The book shows the...

• Format: Paperback
• Language: English
• ISBN: 0367877392
• ISBN13: 9780367877392
• Release Date: December 2019
• Publisher: Routledge
• Length: 160 Pages