REQUIRED READING for any aspiring or established television screenwriter -Rod Serling was the television industry's original show runner. His screenplay, "Patterns," aired on January 12, 1955, launched his career. Within hours, Jack Gould of the New York Times wrote, "Nothing in months has excited the television industry as much as the Kraft Television Theatre's production of Patterns, an original play by Rod Serling. The enthusiasm is justified...