Party Campaigning in the 1980s

by Paul S. Herrnson

Are American political parties on the way out? Political action committees (PACs) currently compete with parties for influence over candidates and voters; persuading a more independent and volatile electorate requires new tactics; technological innovations afford more sophisticated means to appeal for support. Many political observers express doubts about the ability of political parties to adapt to these changes and to survive, but Paul Herrnson...

• Format: Hardcover
• Language: English
• ISBN: 0674418522
• ISBN13: 9780674418523
• Release Date: February 1988
• Publisher: Harvard University Press
• Length: 184 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"