The Partnering Imperative: Making Business Partnerships Work

by Anne Murphy and Anne Deering

Book Overview

There is no shortage of strategic reasons for taking partnering seriously in today's converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail.

This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make...

• Format: Hardcover
• Language: English
• ISBN: 0470851597
• ISBN13: 9780470851593
• Release Date: September 2003
• Publisher: Wiley
• Length: 192 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.7" x 6.5" x 9.3"