Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity

by Gavin Ambrose and Paul Harris

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2940411417
• ISBN13: 9782940411412
• Release Date: May 2011
• Publisher: AVA Publishing
• Length: 208 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 8.7" x 11.7"