Packaging Design: Successful Product Branding from Concept to Shelf

by Marianne R. Klimchuk and Sandra A. Krasovec

Book Overview

This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality...

• Format: Hardcover
• Language: English
• ISBN: 047172016X
• ISBN13: 9780471720164
• Release Date: September 2006
• Publisher: John Wiley & Sons
• Length: 262 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.8" x 7.7" x 9.5"