Packaging Design: Successful Product Branding from Concept to Shelf

by Marianne R. Klimchuk and Sandra A. Krasovec

Book Overview

This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 047172016X
• ISBN13: 9780471720164
• Release Date: September 2006
• Publisher: John Wiley & Sons
• Length: 262 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.8" x 7.7" x 9.5"