Packaging as an Effective Marketing Tool

by Bill Stewart

Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing...

• Format: Hardcover
• Language: English
• ISBN: 1858020999
• ISBN13: 9781858020990
• Release Date: July 1996
• Publisher: CRC Press
• Length: 200 Pages
• Weight: 1.12 lbs.
• Dimensions: 8.5" x 11.0"