The Package Design Book

By: Julius Wiedemann

Book Overview

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories -- beverages, food, body, luxury, and other markets -- and no fewer than...

• Format: Hardcover
• Language: English
• ISBN: 3836555522
• ISBN13: 9783836555524
• Release Date: November 2017
• Publisher: Taschen
• Length: 576 Pages
• Weight: 2.03 lbs.
• Dimensions: 1.3" x 5.9" x 7.8"