Package and Label Design: With CDROM

by Stephen Knapp

In today's competitive international market, it is necessary to have more than just a great product. The package and label needs to draw the consumer's eye and entice them to purchase the item. There... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564963543
• ISBN13: 9781564963543
• Release Date: January 1997
• Publisher: Rockport Publishers
• Length: 158 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.7" x 9.2" x 12.2"

Customer Reviews

Great book, but the CD is not well designed for Mac users

This is a visually stunning book. There are many examples of very exciting packaging designs in all materials and for a broad spectrum of products and product types. Each design is briefly described and technical and author/client, etc. information is provided.The reason it rates 4 stars instead of 5 is due to the very poorly implemented cross-platform CD-ROM that comes with the book. If you are a Mac user you will be disappointed to discover that there are no Mac files to launch and fully use the CD. In fact, the only way I could view the contents was through either Netscape or Macromedia Director. And, the Director version is old, so you have to convert the files to an updated movie to see them in that program. However, if you do that, they no longer play in Netscape. Oh, yes, you MUST have the shockwave plug-in in your Netscape plug-ins folder for this to work. All the same, many of the controls do not work in Netscape, and if you try a search the program stops altogether (you can quit, but you can't do much else).I would recommend this book to anyone who is interested in package design. I would also urge the publishers to fix their CD as a huge installed userbase of package designers use Macs as a matter of course.