Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

by David Aaker

Book Overview

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

• Format: Paperback
• Language: English
• ISBN: 1642798908
• ISBN13: 9781642798906
• Release Date: April 2020
• Publisher: Morgan James Publishing
• Length: 204 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"