Now in paperback: The "guru of direct response marketing" distills four decades of expertise into a crystal-clear road map for growing your business. "If you want to learn from one of the greatest marketing minds alive, read this book." -Joe Polish, founder...
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business...