Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

by Brian Kurtz

Book Overview

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

Marketing isn't everything, according to Brian Kurtz.
It's the only thing.
If you have a vision...

• Format: Hardcover
• Language: English
• ISBN: 1401956750
• ISBN13: 9781401956752
• Release Date: April 2019
• Publisher: Hay House
• Length: 312 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"