Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services

by Jon Manning and Lorna Hendry

FLOCCINAUCINIHILIPILIFICATION, the longest "F" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies...

• Format: Paperback
• Language: English
• ISBN: 0645044407
• ISBN13: 9780645044409
• Release Date: February 2021
• Publisher: Pricing Prophets Pty Ltd
• Length: 182 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"