Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture

by Leo Bogart

For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive "buzz" of publicity. Young adults buy a disproportionate share of movie theater admissions, popular music recordings, and video games, and are regarded as prime targets by most television advertisers. As a consequence of this focus, Leo Bogart argues, media content itself has changed. Sex and violence have...

• Format: Hardcover
• Language: English
• ISBN: 1566636337
• ISBN13: 9781566636339
• Release Date: February 2005
• Publisher: Ivan R. Dee Publisher
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.0" x 9.3"