Outside-In Marketing: Using Big Data to Guide Your Content Marketing

by James Mathewson and Mike Moran

Supercharge ROI by Rebuilding Content Marketing Around Your Customer

Marketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's "outside-in."

Now,...

• Format: Paperback
• Language: English
• ISBN: 0133375560
• ISBN13: 9780133375565
• Release Date: April 2016
• Publisher: IBM Press
• Length: 208 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.4" x 6.0" x 8.9"