Essentials of Marketing by Kumar and Aaker and Day, 2nd Edition, Cram101 Textbook Outline

by Cram101 Textbook Outlines and David A. Aaker

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1428805826
• ISBN13: 9781428805828
• Release Date: January 1
• Publisher: Academic Internet Publishers
• Length: 191 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.4" x 8.3" x 11.0"