Outcomes Over Output: Why customer behavior is the key metric for business success

by Joshua Seiden and Josh Seiden

Book Overview

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service- and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that...

• Format: Paperback
• Language: English
• ISBN: 1091173265
• ISBN13: 9781091173262
• Release Date: April 2019
• Publisher: Independently Published
• Length: 88 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.3" x 8.0"