Origination: The Geographies of Brands and Branding

by Andy Pike

Book Overview

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization...

• Format: Hardcover
• Language: English
• ISBN: 1118556380
• ISBN13: 9781118556382
• Release Date: June 2015
• Publisher: Wiley-Blackwell
• Length: 248 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"