Leading a successful grassroots campaign involves organizing people, holding meetings, writing letters, being interviewed, and negotiating with trained professionals and lawyers. You will be advocating in regulatory and political settings that your opponents have mastered.This book helps you navigate these processes, and extracts lessons from hundreds of campaigns where local people like you succeeded in protecting old growth forests, stopped destructive gold mining, prevented giveaways of public land, and halted proposed landfills. It explains the mistakes groups have made that lead to failed campaigns. These guides lead you step-by-step through the minefields citizens, who try to effect change in their communities, must navigate.Successful organizing requires you to master many new things and unlearn many old things. This book explains how to do that.
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