Organizational Marketing

by Dominic Wilson

Organizational Marketing is a diverse and complex field embracing all forms of exchange relationships between organizations, as opposed to marketing between organizations and consumers. Obviously,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861524803
• ISBN13: 9781861524805
• Release Date: May 1999
• Publisher: Cengage Learning
• Length: 312 Pages