Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

by Arch G. Woodside

This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and explain how firms manage - not solve - these paradoxes. Two research reports are the result of three years of intensive face-to-face data collection of how interfirm relations form, operate, and change. They include unedited direct quotes from suppliers, focal firms, and customers...

• Format: Hardcover
• Language: English
• ISBN: 0857243055
• ISBN13: 9780857243058
• Release Date: August 2010
• Publisher: Emerald Group Publishing
• Length: 520 Pages
• Weight: 1.94 lbs.
• Dimensions: 1.7" x 6.0" x 9.1"