Organizational Buying Behaviour: Purchasing and Marketing Management Implications

by Michael J. Baker and Stephen T. Parkinson

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333393511
• ISBN13: 9780333393512
• Release Date: September 1986
• Publisher: Palgrave MacMillan
• Length: 271 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"