Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit

by Gina Gullo and Angela Rinaldi

"If you think your customer's home buying experience ends with the signing of the sales contract--think again." To be a successful full-service home builder in today's market you must offer more than just a well-built home--you must give your customers the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, you can do just that. The design phase is your best opportunity to make...

• Format: Paperback
• Language: English
• ISBN: 0867186429
• ISBN13: 9780867186420
• Release Date: January 2009
• Publisher: Builderbooks
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.6" x 5.4" x 8.3"