Option and Component Bundling Under Demand Risk: Mass Customization Strategies in the Automobile Industry [German]

by Ralph Furderer

Ralph F rderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and... This description may be from another edition of this product.

• Format: Paperback
• Language: German
• ISBN: 3824462796
• ISBN13: 9783824462797
• Release Date: April 1996
• Publisher: Deutscher Universitatsverlag
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"