Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

by Christopher Bones, Nick Shaw, James Hammersley

Book Overview

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and...

• Format: Paperback
• Language: English
• ISBN: 0749483725
• ISBN13: 9780749483722
• Release Date: December 2018
• Publisher: Kogan Page
• Length: 248 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"