Optimal Competitive Marketing Behavior in Oligopoly

by Philippe Antoine Naert, Jean-Jacques Lambin, Alain Bultez, et al.

Book Overview

This groundbreaking work presents a thorough and insightful analysis of competitive marketing behavior in oligopoly. Drawing on the latest research from the fields of economics and marketing, the authors develop a powerful framework for understanding how firms can achieve optimal marketing strategies and tactics in highly competitive markets.

This work has been selected by scholars as being culturally important, and is part of the knowledge...

• Format: Paperback
• Language: English
• ISBN: 1021500976
• ISBN13: 9781021500977
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 116 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"