Optimal Bundling: Marketing Strategies for Improving Economic Performance

by H. Hennig-Schmidt

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540652477
• ISBN13: 9783540652472
• Release Date: January 1999
• Publisher: Springer
• Length: 299 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.5" x 9.3"