Opportunity Recognition: 15 Approaches for More Business Growth

by Andreas Engelen, Clara Von Gagern, Monika Engelen

The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central...

• Format: Paperback
• Language: English
• ISBN: 3658398108
• ISBN13: 9783658398101
• Release Date: March 2023
• Publisher: Springer
• Length: 266 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"