Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops

by Jim Fredrick

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

After starting his career...

• Format: Hardcover
• Language: English
• ISBN: 1496853385
• ISBN13: 9781496853387
• Release Date: October 2024
• Publisher: University Press of Mississippi
• Length: 369 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.2" x 6.1" x 8.5"