Online Promotions: Winning Strategies and Tactics

by Bill Carmody

The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1582751323
• ISBN13: 9781582751320
• Release Date: January 2004
• Publisher: Black Forest Press
• Length: 327 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.7" x 7.5" x 9.2"

Customer Reviews

Awsome book!

I'm not too sure what those negative reviewers were thinking, but this is one of the best books I've read on online promotions. Easy to understand and makes the valid points all the way through. Good information in the beginning for those of us not used to online promotions. You've made a fan Bill Carmody and not because we have the same last name!

Tactics with solid and complete information

As an expert in online marketing, I often find the online marketing books that I read to be extremely shallow. This book is a definite exception. The author has not only pointed out high-level tactics, but explores the minute details that are critical to making an online promotion a success. This book is all you will need to get a complete how-to guide to online promotions.

Upperhand Strategy

A great resource with real insight to the many aspects of promotion. One topic that I found particularily interesting was the information provided on affiliate programs. A must read for anyone considering the online promotions game.

The Definitive Online Promotions Resource

I loved the book, "Online Promotions." Bought it recently and couldn't put it down. The writing is easy to understand and sensible. This is not an academic textbook that puts you to sleep with university studies and conjecture. It's based on real life experience and examples from the field.It's a definitive work for anyone seeking to use online promotions as part of a business development strategy or marketing campaign. I'm launching a new business based on a unique contest idea. The book was perfect for my needs.The descriptions of lottery vs. sweepstakes vs. contest was worth many times the price of the book, compared to getting the information from an attorney. The sections on partnerships and multi-brand promotions were also excellent. The site flowchart in the book is very close to how I designed my site. I'm using an adaptation of it to explain it to my outsourced developers before they start coding. It is a handy tool.The companion website has lots of great resources, too.

Expert advice from the voice of experience

Truly a complete guide to creating promotions online! Bill Carmody writes this book from experience -- he's actually created many promotions for a variety of online and offline companies -- and he shares the things he has learned along the way. He also provides valuable examples of other online promotions, along with insight into how and why they worked. The book also convers legal, technical, and measurement issues that I haven't seen adequately covered in many other books. The book also begins with a primer on promotional marketing as a whole, giving newcomers a quick lesson in how the tried and true ideas of offline promotions can come to life online.