Online Panel Research

by Paul J. Lavrakas, Jelke Bethlehem, Mario Callegaro, et al.

Book Overview

Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being...

• Format: Paperback
• Language: English
• ISBN: 1119941776
• ISBN13: 9781119941774
• Release Date: May 2014
• Publisher: Wiley
• Length: 512 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.0" x 6.7" x 9.5"