Online Influence: Achieve Better Results Online by Understanding How Your Clients Think, Click, and Buy

by Joris Groen and Bas Wouters

At least 80% of our choices are made by our instinctive and subconscious brain, according to Nobel prize winning author of Thinking, Fast and Slow , Daniel Kahneman. You achieve better results online by understanding this subconscious brain, how people think, why they click, and how they react to messages. Online Influence consists of three parts, aiming at the most important goals of the online marketeer. Increasing the conversion and sales figures,...

• Format: Paperback
• Language: English
• ISBN: 9462763577
• ISBN13: 9789462763579
• Release Date: October 2020
• Publisher: Vakmedianet Management B.V.
• Length: 256 Pages
• Dimensions: 6.0" x 9.0"