Online Customers' Purchase Decision

by Gupta Sumeet and Kim Hee-Woong

Online customers' purchase decision is different from offline customers' purchase decision because of the inherent risks and uncertainty involved in the purchase decision process. This book examines the purchase decision of online customers from perceived value perspective. Perceived value has been studied as an important predictor of customer purchase decisions offline but hasn't been given due attention in examining online purchase decisions. In...

• Format: Paperback
• Language: English
• ISBN: 3639317793
• ISBN13: 9783639317794
• Release Date: January 2011
• Publisher: VDM Verlag Dr. Muller
• Length: 240 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"