Online Consumer Information Search Behavior and the Source Site Target Codification Model: Understanding the Role of Select Individual Demographics, I

by Steven Sowma

Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have...

• Format: Paperback
• Language: English
• ISBN: 3656034265
• ISBN13: 9783656034261
• Release Date: October 2011
• Publisher: Grin Verlag
• Length: 372 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"