Online Community Handbook: Building Your Business and Brand on the Web

by Nancy Strauss and Anna Buss

This handbook shows business people what they need to know to tap into the power of the online community movement. Readers will learn how online communities can support an existing product or brand,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321605888
• ISBN13: 9780321605887
• Release Date: January 2009
• Publisher: New Riders Publishing
• Length: 271 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 9.0"