Online Brand Communities: Using the Social Web for Branding and Marketing

by Sebastian Molinillo, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, et al.

Book Overview

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3319796844
• ISBN13: 9783319796840
• Release Date: March 2019
• Publisher: Springer
• Length: 253 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"