One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time [With CDROM]

by Deborah Kania and Cliff Allen

A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing...

• Format: Paperback
• Language: English
• ISBN: 0471404004
• ISBN13: 9780471404002
• Release Date: January 2001
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.44 lbs.
• Dimensions: 0.9" x 7.5" x 9.2"