One-To-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences

by Karl Wirth and Katie Sweet

Book Overview

For 25 Years, marketers have longed to connect with customers and prospects as individuals. As the volume of customer communications across touch points grows and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today. In this book, discover...

• Format: Paperback
• Language: English
• ISBN: 0999369415
• ISBN13: 9780999369418
• Release Date: December 2017
• Publisher: Bookbaby
• Length: 188 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"