One to One Marketing - Competitive Edge Yesterday and Today

by Régis Sousa

Based on the current market and the values imposed by consumers, you can no longer do business thinking only about financial gain through product sales. The old method worked for many years, but now it is being replaced by another way of doing business. The novelty is the personalisation of the relationship with customers, called "one to one" marketing. This study was developed by the descriptive methodology through the case study, seeking to investigate...

• Format: Paperback
• Language: English
• ISBN: 620623780X
• ISBN13: 9786206237808
• Release Date: July 2023
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"