Publicity, Newsletters, and Press Releases

by Allison Baverstock and Alison Baverstock

Ideal for those who have to create publicity, newsletters, and press releases (and who commission them from others), this book is full of advice on how to generate publicity and promote public relations by using words effectively. In two sections - one giving step-by-step advice, and the other a quick reference section - it gives examples of good and bad practice based on real-life situations.

• Format: Hardcover
• Language: English
• ISBN: 0198603843
• ISBN13: 9780198603849
• Release Date: January 2002
• Publisher: Oxford University Press, USA
• Length: 96 Pages