One Show Annual, Vol. 26: Advertising's Best Print, Design, Radio, and Television

by The One Show and The One Club

Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person?s life. One Show Annual celebrates all of the qualities that go... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0929837231
• ISBN13: 9780929837239
• Release Date: December 2004
• Publisher: Rockport Publishers
• Length: 560 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.8" x 8.8" x 12.0"

Customer Reviews

The "pop culture engineer" work makes this worth buying.

The one show annual is widely regarded as 'the best of the best' in creative advertising. That said, this edition was a particularly good annual featuring some great work for playstation by tbwa paris, and the world famous 'cog' spot for honda by wieden + kennedy london. However, I was expecting to see all this in the annual. For me, the campaign that made this annual worth the purchase was a campaign that simply leapt off of its unassuming 514th page. Ironically enough, this advertising campaign was about advertising, directed at young people interested in the creative side of the business. As someone that currently works as a creative, it struck a particular chord with me. For starters, the colors, font treatment, and stylish design of this campaign cuts through the other work in this annual like a well-sharpened sushi knife. Art directed by Lee Jennings, the ads all emphasize the headline "become a pop-culture engineer" a line that for me, quickly gets to the heart of what this business is all about. Written by Ian Fairbrother, each headline is followed by insightful prose about the biz that really reminds us why we all got into creative advertising in the first place. The ads honestly made me a bit emotional when I first read them, a pretty remarkable thing for a print ad, but yet the one thing we all aspire our work to do. Really, I am amazed that the campaign hasn't received more attention globally in the past year, though who knows what the future holds. Either way, I am sure we will see more in years to come from Fairbrother and Jennings. I know that the next time they're in the One Show, I'll be buying a copy.