One Click: Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt

Book Overview

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1591845858
• ISBN13: 9781591845850
• Release Date: December 2012
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.6" x 5.0" x 6.9"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher