Once Upon an American Dream: The Story of Euro Disneyland

by Andrew Lainsbury

Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers?

After so many knee-jerk criticisms of Euro Disney,...

• Format: Hardcover
• Language: English
• ISBN: 070060989X
• ISBN13: 9780700609895
• Release Date: March 2000
• Publisher: University Press of Kansas
• Length: 304 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"