On the Origins of Self-Service

by Franck Cochoy

Book Overview

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922.

Aimed at modernizing small independent...

• Format: Paperback
• Language: English
• ISBN: 0367872609
• ISBN13: 9780367872601
• Release Date: December 2019
• Publisher: Routledge
• Length: 226 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"